Create meaningful change.


What is Vital Reach

Vital Reach (formerly PSD Consulting Group) is a consulting and coaching practice committed to elevating individuals and communities.  

We support organizations with projects designed to improve outcomes for individuals and communities. Our efforts focus on advancing health equity, increasing access to healthcare, and promoting sustainable solutions.

Our coaching services focus emerging leaders in health and social justice, emphasizing introspection to propel progress. We excel in delving deeper to unlock potential and drive meaningful advancement in these critical fields.

Program & Project Development

At Vital Reach, we collaborate with organizations to enhance outcomes through expert project management and program development. From creating detailed work plans to providing comprehensive program management support, we offer tailored assistance to meet your needs. We are rooted in public health principles and keep collaboration, equity, and sustainability at the forefront.

Personal & Professional Coaching

Coaching services center on fostering growth and liberation through exploring inner strengths, prioritizing well-being, and driving meaningful change. Specializing in supporting emerging leaders, these sessions offer professional and personal growth coaching, empowering individuals to authentically thrive and define personal success.

What Clients Say

Patrice Sirmons is a knowledgeable and experienced healthcare leader. She knows how to take a vision and break it down into actionable steps. She cares about people – those accessing services and those doing the work. She takes an empathetic approach to all perspectives and knows how to bring people together behind a mission.

-Dr. Sarah Hoehnen, Chief Medical Officer/FQHC

Patrice is an incredibly skilled consultant. Her experience with clinic work and the kind respect she offers to staff and patients enable her to learn the clinic’s needs efficiently. The information she gathers is offered as organized, accurate, and manageable implementation plans; looking at the organization’s capabilities. Patrice’s presence in the workplace is one of empathetic wisdom, allowing us space to grow in our clinics’ vision and as mission-driven people.

-Kelsey Bowman, Dir of Clinic Operations/ Preterm

Patrice Sirmons helped our Foundation with a very large event we are planning. She is very organized and pays attention to every little detail. Details we would have not thought about. She delivered at the time she said she would and the materials exceeded our expectations. I highly recommend Vital Reach to any company needing consulting or coaching. She is very professional and EXTREMELY DETAILED!

-Latanya Morrison, Executive Director/ ABF Foundation