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What is Vital Reach

Vital Reach (formerly PSD Consulting Group) is a consulting and coaching practice committed to elevating individuals and communities.  

We specialize in consulting services centered on program development, encompassing both health and public health workforce initiatives. From educational programs that foster positive health outcomes to enhancing workforce skills to elevating performance capabilities, our focus is on elevating individuals and organizations for success.

Our coaching services are tailored to BIPOC emerging leaders in health and social justice, emphasizing introspection to propel progress. We specialize in delving deeper to unlock potential and drive meaningful advancement in these critical fields.

Program & Project Design

Vital Reach offers comprehensive services including program development, training, and workshop design tailored for healthcare professionals and community-based organizations. With a focus on both forward facing and internal facing programs, Vital Reach specializes in health education programs, organizational effectiveness and leadership development, providing tailored programs to empower healthcare and public health workforce for sustainable success and impactful change.

Our goal is to create a profound and lasting impact by uplifting communities and empowering individuals to achieve their intended outcomes.


A holistic approach tailored to diverse needs, specializing in empowering emerging leaders and BIPOC women. Services include Leadership Coaching, focused on self-awareness and professional growth, Healing Centered Coaching™ for personal transformation, and Goal Setting Sessions to align ambitions with practical strategies.

What Clients Say

Patrice Sirmons is a knowledgeable and experienced healthcare leader. She knows how to take a vision and break it down into actionable steps. She cares about people – those accessing services and those doing the work. She takes an empathetic approach to all perspectives and knows how to bring people together behind a mission.

-Dr. Sarah Hoehnen, Chief Medical Officer/FQHC

Patrice is an incredibly skilled consultant. Her experience with clinic work and the kind respect she offers to staff and patients enable her to learn the clinic’s needs efficiently. The information she gathers is offered as organized, accurate, and manageable implementation plans; looking at the organization’s capabilities. Patrice’s presence in the workplace is one of empathetic wisdom, allowing us space to grow in our clinics’ vision and as mission-driven people.

-Kelsey Bowman, Dir of Clinic Operations/ Preterm

Patrice Sirmons helped our Foundation with a very large event we are planning. She is very organized and pays attention to every little detail. Details we would have not thought about. She delivered at the time she said she would and the materials exceeded our expectations. I highly recommend Vital Reach to any company needing consulting or coaching. She is very professional and EXTREMELY DETAILED!

-Latanya Morrison, Executive Director/ ABF Foundation